11am, Friday
ALAC Theatre
Art Los Angeles Contemporary
Barker Hangar
Santa Monica Airport
In the past year an abundance of press has been lavished upon the buying power, life style and design preferences of what has been referred to as The Millennial Generation; the peer group born between 1982 and 2002. They already account for an estimated 1.3 trillion dollars in direct spending, a figure that will reach its apex in the year 2030. Millennials are distinguished from older generations by their spending habits, brand preferences, values, personalities, and general outlook on life. Furthermore, they engage with brands far more extensively, personally, and emotionally— and in entirely different ways— than have other generations. Read more
